99 Francs is a 2000 novel by French writer Frédéric Beigbeder. The book was released in France on August 2000 through Grasset & Fasquelle and has since been re-released under the titles € 14.99 and € 6. Shortly after the book’s initial release Beigbeder was fired from his advertising job after his employers read 99 Francs.
In 2007 the book was adapted into a film by the same name that was directed by Jan Kounen and written by Nicolas & Bruno.
The book follows Octave Parengo, a successful copywriter that appears to have it all. Not only is his job going well, but he has surrounded himself with expensive material goods, beautiful women, and lots of cocaine. That easygoing life ends when he becomes disillusioned with his life and his job after a meeting with a client ends with him smearing the word “pigs” on the walls using his own blood.
Frédéric Beigbeder; born 21 September 1965) is a French writer, literary critic and a TV presenter. He won the Prix Interallié in 2003 for his novel Windows on the World and the Prix Renaudot in 2009 for his book Un roman français. He is also the creator of the Flore and Sade Awards. In addition, he is the executive director of Lui, a French adult entertainment magazine.