Description
Philip Kotler – The Ten Deadly Sins of Marketing: Signals and Solutions
Philip Kotler, an American marketer, professor of marketing, and consultant, is the author of over 55 marketing books. "The Ten Deadly Sins of Marketing" is the result of years of experience working with various consulting firms and private clients. In the book, the author addresses the main shortcomings encountered in marketing and lists its ten deadly sins, highlighting their weaknesses from an application perspective. He describes the main signals of each sin and offers solutions. Applying these solutions will transform the ten sins into ten commandments for achieving efficiency and profitability in marketing.
Philip Kotler, an American marketer, professor of marketing, and consultant, is the author of over 55 marketing books. "The Ten Deadly Sins of Marketing" is the result of years of experience working with various consulting firms and private clients. In the book, the author addresses the main shortcomings encountered in marketing and lists its ten deadly sins, highlighting their weaknesses from an application perspective. He describes the main signals of each sin and offers solutions. Applying these solutions will transform the ten sins into ten commandments for achieving efficiency and profitability in marketing.
| Title in Armenian | Ֆիլիպ Քոթլեր - Մարքեթինգի տասը մահացու մեղքերը։ Ազդանշաններ և լուծումներ |
|---|---|
| Author(s) | Philip Kotler |
| Translator(s) | Yerazik Vardanyan |
| Language(s) | Armenian |
| Publisher(s) | Bookinist |
| Year | 2025 |
| Pages | 180 |
| Binding | Hardcover |
| Size | 13 x 21 cm |
| ISBN | 9789939664651 |
Philip Kotler, marketing, business, management, մարքեթինգ, Ֆիլիպ Քոթլեր