Description
Lilit Shakaryan - Branding: Persons, Companies, Countries
In the modern stage of transformation of the global economy, each individual, organization and region competes with others to survive and occupy a worthy position in the world market. The author describes the theoretical and practical aspects of the stages of creation, positioning, strengthening and capitalization of brands of companies, individuals and countries, analyzes the steps and risks of taking a leading position in a competitive market environment.
In the modern stage of transformation of the global economy, each individual, organization and region competes with others to survive and occupy a worthy position in the world market. The author describes the theoretical and practical aspects of the stages of creation, positioning, strengthening and capitalization of brands of companies, individuals and countries, analyzes the steps and risks of taking a leading position in a competitive market environment.
| Title in Armenian | Լիլիթ Շաքարյան - Բրենդինգ․ Անձեր, ընկերություններ, երկրներ |
|---|---|
| Author(s) | Lilit Shakaryan |
| Language(s) | Armenian |
| Publisher(s) | NewMag |
| Year | 2024 |
| Pages | 402 |
| Binding | Hardcover |
| Size | 14 x 24 cm |
| ISBN | 9789939967295 |
tags: Լիլիթ Շաքարյան - Բրենդինգ․ Անձեր, ընկերություններ, երկրներ, brending, andzer, @nkerutyunner, yerkrner, ancer, ynkerutyunner, erkrner