From the author
Our environment needs a change. I know that many of you have ideas, but do not know how to start, or have started, and do not know how to develop business in Armenia.
Based on the fact that there are quite few business-oriented Armenian books, I decided to write a book - “100 Business Secrets” which covers practical tips, our own experience in Armenia, business standards, the basics of branding, management models, service standards, e-mail writing and cold calling standards, marketing strategies, stories from the lives of entrepreneurs, techniques of global brands, companies etc.
The book contains 100 secrets:
Motivation – 6 topics,
Marketing and marketing tools – 28 topics,
Businessmen, famous companies and marketing strategies – 66 topics.
The book carries you away from the current sad and passive reality full of complaints and takes you to an environment in which you meet winners, their examples and strategies, necessary advice to make life even better and further expand your business.
?The book’s purpose is to educate our generation so they have more competent business approaches in their careers and personal projects. The book aims at entrepreneurs, professionals, students, ambitious people interested in business. Reading the book, you will learn 100 approaches, strategies, methods, rules, forms, principles which will contribute to the growth of your business.
||Black & White
||16.5 x 24 cm