Description
In Iacocca: An Autobiography, Lee Iacocca, a legendary American businessman and former CEO of Chrysler, shares his incredible journey through the automotive industry. From his early years at Ford Motor Company—where he played a pivotal role in the creation of the iconic Ford Mustang—to leading Chrysler during a financial crisis, Iacocca reflects on the triumphs and challenges that defined his career. This candid memoir provides a rare glimpse into the inner workings of the automotive industry, offering insights into innovative business strategies, crisis management, and the resilience required to save Chrysler from bankruptcy. Through his open-hearted storytelling, Iacocca delivers an inspiring narrative of leadership, determination, and ingenuity. Perfect for readers interested in business, entrepreneurship, and the history of the automotive industry, Iacocca: An Autobiography is a compelling account of one man’s journey to become a transformative leader and a symbol of innovation.
Title in Armenian | Լի Այակոկա - Այակոկա (ինքնակենսագրություն) |
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Author(s) | Lee Iacocca, William Novak |
Translator(s) | Sona Khachatryan |
Language(s) | Armenian |
Publisher(s) | Antares |
Year | 2024 |
Pages | 400 |
Binding | Hardcover |
Size | 17 x 24.5 cm |
ISBN | 9789939981192 |
tags: Լի Այակոկա - Այակոկա (ինքնակենսագրություն),ayakoka, inqnakensagrutyun