Niall Ferguson - The Square and The Tower

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Niall Ferguson - The Square and The Tower
Title in Armenian Նիլ Ֆերգյուսոն - Հրապարակն ու Աշտարակը
Author(s) Niall Ferguson
Translator(s) NewMag
Language(s) Armenian
Publisher(s) NewMag
Year 2021
Pages 640
Binding Hardcover
Size 16 x 24 cm
ISBN 9789939884288

Most history is hierarchical: it's about emperors, presidents, prime ministers and field
marshals. It's about states, armies and corporations. It's about orders from on high. Even
history "from below" is often about trade unions and workers' parties. But what if that's
simply because hierarchical institutions create the archives that historians rely on? What
if we are missing the informal, less well documented social networks that are the true
sources of power and drivers of change?
The 21st century has been hailed as the Age of Networks. However, in The Square
and the Tower, Niall Ferguson argues that networks have always been with us, from the
structure of the brain to the food chain, from the family tree to freemasonry. Throughout
history, hierarchies housed in high towers have claimed to rule, but often real power has
resided in the networks in the town square below. For it is networks that tend to innovate.
And it is through networks that revolutionary ideas can contagiously spread. Just
because conspiracy theorists like to fantasize about such networks doesn't mean they
are not real.
From the cults of ancient Rome to the dynasties of the Renaissance, from the
founding fathers to Facebook, The Square and the Tower tells the story of the rise, fall
and rise of networks, and shows how network theory--concepts such as clustering,
degrees of separation, weak ties, contagions and phase transitions--can transform our
understanding of both the past and the present.
Just as The Ascent of Money put Wall Street into historical perspective, so The
Square and the Tower does the same for Silicon Valley. And it offers a bold prediction
about which hierarchies will withstand this latest wave of network disruption--and which
will be toppled.

tags: hraparakn u ashtarak@, nil ferguson, hraparakn u ashtarake

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